50 Cent is making headlines again, not because he’s beefing with another rapper, but because he is contributing his time, talents and money to help fight hunger.

As both a massively successful artist and a survivor of a harsh childhood, 50 Cent found himself compelled to use his success to help others in need.

A trip to the World Cup in Africa opened his eyes to rampant poverty and hunger across the continent. Back home, 50 and his trusted manager Chris Lighty began brainstorming ways he could help kids born with the odds stacked against them.

Check out the “Street King” website to learn more about getting connected and getting involved! Props to 50 for doing this GREAT deed! You can also read more on this story at HOT SPOT ATL.