As if he has enough space to fit more money into his bank account, Hip-Hop Mogul, Jay-Z has inked a sponsorship deal for his Rocawear brand to partner with the New York Yankees for the 2012 season! Look forward to Rocawear having branded signage in Yankee stadium and integrated promotions during the 2012 season.
A statement released from Iconix Brand Group, Inc. reads,
“Jay-Z has been a long-time fan of the Yankees, regularly attends games and has even included his favorite team in song lyrics, so this was a natural partnership. Rocawear, along with Jay-Z are very excited to be working with the Yankees for the 2012 season. We feel another championship in ‘12!”